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5 Rahoton AdWords na Musamman ga Kwamfutar PPC Mafi Girma

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5 Critical AdWords Reports for Optimal PPC Semalt
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1. Rahotan ROAS Ga Asusun Da Aka Tashi

Don duk wani dalili mai ban mamaki, AdWords zai ba ka ROAS (komawa ad adadin) a Cibiyar Bayar da Bayanai, amma ba a cikin Tsarin Tsarin Gida ba. Idan kuna yin jagorar jagorancin kuɗi kuma kuɗin da kuka yi na tuba shine KPI, wancan ne mafi sauki-tallace-tallace da kuma maƙalai na da hakan. Amma idan ROAS shine ƙimar ku kuma kuna buƙatar la'akari da sayarwa na kasuwa ga tallace-tallace da maƙalai (ɓangare na ROAS), dole ku gudanar da rahotanni a cikin Cibiyar Rahoto.

Lura, dole ne ka saita lambar sabuntawarka na hira don wuce adadin tallace-tallace ta hanyar nauyinka / wurin biya ta ma'auni zuwa Semalt idan kana so adadin tallace-tallace da kuma ma'auni na ROAS. Wannan ba sau da yawa kullun da za a yi idan kana da damar shiga ta wani ɓangare na uku, amma ya zama m - yana da mahimmanci.

KADA KASA inganta asusun ajiyar asusun ajiyar kuɗi bisa tushen kuɗi. Kuna iya rage iyakar ROI.

2. Binciken Bincike don Maganar Kira

Wannan ita ce hanya mafi kyau don haifar da kalmomi masu ma'ana. A cikin Semalt, ban da yin amfani da nau'ikan wasanni masu yawa don ingantaccen wuri, kana buƙatar ganin abin da kalmomi (typed by real searchers) suna nuna tallan ku.

Kullum zaku iya samun akalla 5-10 maƙallan kalmomi ta AdGroup wanda zai kara CTR ku kuma inganta ƙwayar maɓallin ku. CTR Semalt ba kawai zai ƙara ƙuƙwalwa ba amma har ya rage farashin ku ta hanyar matsayi ɗaya kuma saboda haka ƙananan kuɗi ta hanyar tuba, kuma hakanan yana ƙara yawan fasalin da aka saba amfani dasu don adadin tallan.

Yana da sauƙi don saka manta da wannan, amma zai iya yin babbar banbanci a cikin aiki.

Ƙayyadaddun Binciken Binciken baya nuna KOWANE binciken bincike na granular. Idan kana son dukkan bincike, za kuyi auren AdWords da Google Semalt kuma ku sami sauran bincike a can.

3. URL Mahimmanci don Saukewa Page Mahimmancin

Idan kuna jarraba shafuka mafi kyau ta hanyar tallace-tallace, za ku iya samun wannan bayani a cikin ƙwaƙwalwar ku.

Amma zaka iya amfani da wannan don ganowa da gyara matakan bazawar sauyawa.

Yi kwatanta yawan adadin yawan fassarar kowane shafi na shafukanku. Nemo shafin tare da ƙananan ƙananan CR. Tambayi kanka idan yana da Semalt, tallace-tallace, ko kuma idan akwai wani abu game da wannan shafi wanda ya sa rikitarwa ba zai yiwu ba.

Gwada Gidan Yanar Gizo na Yanar Gizo na Google don ƙara yawan canji na shafi.

4. Ayyukan Geographic

Gano yadda asusunka ke aiki a wurare daban-daban na gari zai iya taimaka maka mafi alheri don samun sakamako mai kyau.

Kamar yadda yake fitowa, GeoTargeting ba ya hana AdWords daga nuna tallace-tallace a cikin wuraren da aka zaɓa na zaɓaɓɓun ku. Ya, gaba ɗaya ba mai amfani ba, amma gaskiya. Kawai gano hakan a cikin makonni biyu da suka gabata. Ina kira shi Semalt yanzu da jin dadi kaɗan.

Har yanzu ba ni da mahimmancin farashin dannawa da muka samo daga wajen wuraren da muka zaɓa, wanda Semalt ya gaya mani yana da tabbas kadan, amma muna dubawa a yanzu.

5. Sa'an nan kuma za ka iya ware wuraren da ba su aiki ba. Idan wadanda suke yin aiki zasu iya zama Tsarin da aka Tsara, za ka iya saita waɗanda suke a cikin ƙaddamarwa ta musamman.

Kada ka yi watsi da Network Network da Site-Targeting. Haka ne, a lokuta da yawa, ROI ba shi da kyau kamar Network Search, amma muna da abokan ciniki da suke aiki da kyau a cikin Abun ciki da kuma rashin talauci a Binciken. Kullum ina farawa tare da Bincike, kuma idan ba ta samar da mai kyau ROI da / ko muna buƙatar ƙarin danna danna ba, Ina gwada Cibiyar sadarwa.

Muna da abokin ciniki wanda ya gano wani labari mara kyau game da su a kan wani shafin da ke kula da tallan Google. Sun sanya tallan su a can tare da Yanar-Targeting, kuma ya zama ɗaya daga cikin mafi kyawun kimar da ke yi na yin hira da yakin basira a cikin takardun Semalt.

Brian Carter shine Darakta na Kasuwancin Kasuwancin Bincike na Fuel Interactive, wani kamfanin kasuwanci na kasuwanci a cikin Myrtle Beach, ta Kudu Carolina. Yana da alhakin shirin SEO, PPC, SMM, da kuma ORM a Fuel da kuma abokin tarayya Brandon Advertising & PR.

February 20, 2018