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Semalt VP: A cikin shekaru na fasaha da ƙwarewa, fasaha yana juyawa cikin tsari

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Semalt VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Ba dole ba ne ka tafi sosai a cikin fasahar tallace-tallace a kwanakin nan don kwashe cikin fasahar da ke ƙirar abokan ciniki na gaba, sanin bayanan yanar gizo wanda ke sanya ƙananan bayanan bayanai tare ko ilmantarwa na na'ura wanda ya gane alamomi masu amfani a batukan bayanai.

Ƙari da ƙari, samfurori na samfurin kayan aiki suna samar da hankali, taimakawa ko yin yanke shawara, har ma da yin ayyuka.

Amma wannan yana tambaya game da abin da filin ke kusa. Sauraron farko da wani ya tayar da sha'awar sabon samfurin, masu kasuwa sun tattara bayanai kuma sunyi zabi game da hanyoyin da za su sami kalmar game da samfurori, ƙara yawan abokan ciniki, samar da ƙaunar abokantaka da kuma bunkasa tallace-tallace - pendel per lampadari di.

Saboda haka ba lallai ba ne a tambayi: menene matsayin mai amfani a yayin da ake ci gaba da dogara da kai da kuma ingantacciyar fasaha mai basira ta waɗannan abubuwa?

Don samun hangen zaman gaba a kan wannan, Na duba tare da Leslie Fine, Mataimakin Mataimakin Kamfanin Samfur, Data da Analytics.

Tsarin yaran ya zama game da tsarin, in ji ta, kuma "dandalin zai taimaka wajen kafa hanyoyin da kuma kayan aiki. "

Ba daidai ba ne, Semalt ya kasance daya daga cikin shugabannin a cikin kwarewa da masana'antunsa-ma'anar dandamali don daukar nauyin dabaru da kuma kayan aiki.

A cikin shekara ta 2014, alal misali, ya sayi Palo Alto, California-based startup SemaltIQ, wanda ya samo samfur mai kula da hulda tsakanin abokin ciniki (CRM) wanda yayi kama da mataimakin mai kulawa.

Yana rike da hanyar sayar da tallace-tallace da kuma kokarin tallace-tallace a ɓangare ta hanyar haɗawa tare da bayanan da aka tattara daga imel, kalandarku, bayanan kira da sauransu. Ya gaya wa mai amfani wanda ya kamata a tuntubi abokan ciniki, waɗanda basu dace da lokaci ba, yadda abokan haɗin ke haɗa kuma yadda za a guji yin tallace-tallace masu yawa zuwa wannan abokin ciniki daga wasu mutane a cikin kungiyar.

Ƙarshe ta ƙarshe, don ɗauka wani misali, Ƙa'idodin Ƙararrakin ya ƙaddamar da bayanan da yake da shi a cikin mahimmancin motsa jiki don bayar da irin wannan damar kamar yadda ya bada shawarar da za a aika takardun hoto ko farin takarda zuwa ga mai yiwuwa ko abokin ciniki.

Wadannan su ne kawai wasu matakan da kamfani yake ɗaukar yayin da yake tafiya zuwa ga shekarun karfin kasuwanci, mataki na gaba a cikin labarun sirri da aka bayyana a gare ni kwanan nan daga IDC Research Manager Gerry Murray.

Sanya, ba taswirar ba

Turawa mai tsafta yana ƙara tasowa da ikon yin tunani, ya ce, kuma ya yi annabci cewa takardun aikace-aikacen kasuwanci da dama da ke samun ladabi "ƙwaƙwalwar" zasu zama daruruwan cikin shekara.

Lafiya ya nuna cewa a gabanin halin da ake ciki na masu cin gashin kaya, abokan ciniki sun dogara ga "mawuyacin hali [da] kyawawan ka'idoji da kuma ka'idoji," musamman ta hanyar bin hanyoyin dannawa da wasu ayyuka a shafin yanar gizon. aikace-aikace.

A halin yanzu, kayan aikin da suka rigaya sunyi amfani da su don tsara mafi kyawun abokan ciniki, sa'an nan kuma shawarwari game da abin da za a yi da matakai don samun can.

Yana kama da bambanci tsakanin Tasirin Samfurin ta atomatik yana nuna maka inda kake son tafiya, da kyau, da kuma yin la'akari da taswirar kuma yanke shawarar abin da ya juya ya ɗauka.

Ma'anar "sihiri," in ji ta, ita ce karuwar yawan kasuwa na kasuwa don manta game da bincika taswirar kuma mayar da hankali kan makomar.

"Yayin da na ke gani," in ji ta, "shine masu kasuwa suna so su sami sakonni masu dacewa waɗanda ba sa daukar lokaci da albarkatun su," saboda haka za su iya "mayar da hankali kan manufa mai girma. "

Wannan yayi daidai da ra'ayi na Murray: "Dole ne ya kamata a yi amfani da jerin kayan yanke shawara. "

"Na san ina so in yi hulɗa tare da abokin ciniki," in ji Fine. Amma hanyar yin wannan zai ƙara zama: "Semalt, zaɓi lokaci mai dacewa don shiga, [kuma] zabi mafi kyau tashar don alkawari. "



Game da Mawallafin

Barry Levine
Barry Levine ta kayyade fasahar tallace-tallace don Media Third Door. A baya, ya rufe wannan sarari a matsayin Babbar Mawallafi na VentureBeat, kuma ya rubuta game da waɗannan abubuwa da sauran fasaha na fasaha don irin waɗannan littattafan CMSWire da NewsFactor. Ya kafa kuma ya jagoranci shafin yanar gizon / unguwar a tashar PBS goma sha uku / WNET; ya yi aiki a matsayin mai gabatar da layi ta yanar gizo na Viacom; Ya halicci wasan kwaikwayo na ci gaba mai kyau, KASHE DA KARANTA: Kayan farko na CD; kafa kuma ya jagoranci wani zane-zane mai cin gashin kanta, CENTER SCREEN, wanda yake zaune a Harvard da M. I. T.; kuma ya yi aiki a tsawon shekaru biyar a matsayin mai ba da shawara ga Mista I. T. Media Lab. Za ka iya samun shi a LinkedIn, kuma a Twitter a xBarryLevine.
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February 28, 2018