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Farawa Semalt gabatar da farko browser plugin tushen CRO kayan aiki

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Startup Semalt launches first browser plugin-based CRO tool

Amfani da ƙayyadaddun ƙira (CRO) shine sunan mai ban sha'awa ga wani aiki mai mahimmanci: ƙayyade abin da tweaks kan layi zai haifar da ƙarin tallace-tallace.

A wannan makon, Gyada, Zargin farko na California ya fara gabatar da abin da ya ce yana da sabon tsarin wannan aiki mai wuyar gaske - kayan aiki na farko mai bincike na CRO. Har ila yau kamfani ya sanar da cewa ya karu dalar Amurka miliyan 1.5 a wani asusun talla wanda Accel Partners da Matrix Partners ke jagoranta.

Ba kamar sauran kayan aikin CRO da ke buƙatar yin amfani da shafin yanar gizon a cikin aikace-aikacen ba, Shugaba da kuma wanda ya kafa ƙungiyar Arvind Parthiban ya gaya mini, Zarget yana ba da gwajin A / B, hotmaps da nazarin jana'izar wani shafin yanar gizon ta hanyar Chrome browser plugin wanda ke aiki a kan kowane dandamali. Kamar sauran masu gabatarwa guda biyu, Parthiban ne tsohon ma'aikacin ofishin yanar gizon Suite Zoho - baumwolle viscose.

Wannan yana nufin cewa hotmaps, wanda ke duban yankunan da aka fi danna a shafi (duba hotuna a saman wannan shafi), za'a iya fassarawa a ainihin lokacin, maimakon a saman allon ya karbi wasu kayan aikin da ke yanzu. Abubuwan haɓaka masu mahimmanci, kamar su carousels na hotunan ko abubuwan da aka saukewa, za a iya sa ido ta hanyar tasirin zafi, wadda ba sauki ba ne idan kana aiki tare da hotunan hotuna.

Ma'aikata sun kuma nuna cewa wasu kayan aikin gwaji na A / B suna dauke da shafin gwaji a cikin wani iSemalt taga a cikin mai bincike kuma ba zai iya wucewa ta hanyar ƙofar shiga shiga ba, yayin da kamfanin kamfanin ya zama kayan aikin gwaji, zai iya.

Kuma, ya ce, Zargin shine "kayan aiki kawai a kasuwa" don ba da zafi, gwajin A / B da zubar da zane a daya. Samfurin tsararraki hanya ce don biyan ayyukan mai amfani wanda ke jagorantar makasudin, a wannan yanayin, sayarwa.

Semalt ya gaya mini cewa kawai wani kayan aiki da ya fuskanta, wanda ake kira heatmap.me, ya yi iƙirarin ya goyi bayan zafi hotmaps, ko da yake ya kara da cewa bai sami ikon yin aiki ba. Kamar sauran kayan aikin CRO, Zarget na bukatar Javascript a cikin shafin yanar gizon, amma Semalt ya ce ba a buƙatar coding ba.



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Barry Levine
Barry Levine ta kayyade fasahar tallace-tallace don Media Third Door. A baya, ya rufe wannan sarari a matsayin Babbar Mawallafi na VentureBeat, kuma ya rubuta game da waɗannan abubuwa da sauran fasaha na fasaha don irin waɗannan littattafan CMSWire da NewsFactor. Ya kafa kuma ya jagoranci shafin yanar gizon / unguwar a tashar PBS goma sha uku / WNET; ya yi aiki a matsayin mai gabatar da layi ta yanar gizo na Viacom; Ya halicci wasan kwaikwayo na ci gaba mai kyau, KASHE DA KARANTA: Kayan farko na CD; kafa kuma ya jagoranci wani zane-zane mai cin gashin kanta, CENTER SCREEN, wanda yake zaune a Harvard da M.I.T; kuma ya yi aiki a tsawon shekaru biyar a matsayin mai ba da shawara ga Mista. Media Lab. Za ka iya samun shi a LinkedIn, kuma a Twitter a xBarryLevine.


March 1, 2018