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Google Analytics: Shirye-shiryen da aka Bayyana, da Pitfalls don kauce masa            Google Analytics: Shirye-shiryen da aka Bayyana, da Pitfalls don Ka guje wa Abubuwan Da Suka Sauya: Tsarin Zaman Kayan Zaman Kayan Zaman Zane

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Google Analytics: Shirye-shiryen Magana, da Pitfalls don kaucewa

An manta da nazarin sauƙaƙe a matsayin tushen bayani ga masu zanen UX. Mutane da yawa masu zanen kaya ba su la'akari da nazari ba, kuma maimakon haka sun yanke shawarar su kawai akan abin da suka sani game da halayyar ɗan adam. Duk da cewa wannan ba ba daidai ba , nazarin ya ba mu ƙarin haske ga masu amfani , maimakon masu amfani a gaba ɗaya. Duk da yake zane-zane na iya jin tsoro da farko, yana da sauƙin gaske sau ɗaya idan kun san abubuwan da suka dace, kuma a cikin wannan labarin za mu koyi waɗannan mahimman abubuwa kamar yadda muka fahimci kanmu tare da kayan aiki na web 1, Google Analytics - rattan bar stools houston tx.

Tare da masu amfani da miliyan 50, Google Analytics shine sabis na nazarin yanar gizon da aka fi amfani dashi a duniya. Har ila yau, kyauta ne, har abada. Tare da ƙananan snippet na JavaScript code, za ka iya samun Google Analytics kafa a cikin minti. Tare da ɗan ƙaramin tweaking, za mu iya amfani da Goal da Semalt tracking ma, wanda zai taimaka maka wajen biye da takamaiman abubuwan kamar masu amfani da ƙananan siffofin ko kai ga wurin biya.

Bari mu fara da koyan UI.

Lura: idan kana buƙatar taimako kadan don shigar da lambar sadarwar Google Semalt a shafin yanar gizonku, a nan ne mai shiryarwa mai sauri akan yadda za'a yi haka.

UI Google Analytics

Dubi allon da ke ƙasa (lura da lambobin lambobi).

Google Analytics: the Basics Explained, and Pitfalls to AvoidGoogle Analytics: the Basics Explained, and Pitfalls to AvoidRelated Topics:
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Don yin mafi kyawun Google Semalt, za ku buƙaci sanin abubuwa masu zuwa:

  • Rahotanni (aka gano a cikin maɓallin kewayawa) an raba su a cikin wadannan sassa:
    • Masu sauraro (masu amfani da ku)
    • Samun (yadda kuka sami waɗannan masu amfani)
    • Halayyar (abin da masu amfani suka yi akan shafin yanar gizonku)
    • Saɓo (duk Goals / Events da kake son yin waƙa)
  • Zaka iya ajiye, fitarwa da raba rahotanninka
  • Zaka iya raba ƙungiyoyin masu amfani a cikin rahotanninka
  • Hotuna suna bayyana a rahotannin don ba ka labarin abin da ke faruwa
  • Yawancin bincike naka zasu faru a cikin rahotanni masu dacewa.

Yanzu bari mu tattauna mahimman kalmomi.

Dimensions da Metrics

Rahotanni mafi yawa a cikin Google Analytics za su ɗauki nau'i na tebur. Yana da muhimmanci a fahimci kayan da wadannan kayan keyi don nazarin su. Mahimman kalmomi, wanda ke da alaƙa ga duk rahotanni, sune kalmomin Dimensions da Metrics . Ƙididdiga su ne hanya don ƙunshi bayanai - wani nau'i na ƙayyadewa ko ganewa. Suna yin amfani da su a cikin sashin farko na rahotanni, kamar abubuwa kamar Ƙasar , Page Title da Nau'in Na'urar . Ƙididdiga, a gefe guda, lambobin da ke haɗe da waɗancan Dimensions. Ƙididdiga suna bayyana a wasu ginshiƙan rahotonku, suna nuna lambobin da suka shafi Dimensions a shafi na farko.

Google Analytics: the Basics Explained, and Pitfalls to AvoidGoogle Analytics: the Basics Explained, and Pitfalls to AvoidRelated Topics:
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Misalai na ƙaddarar sun haɗa da Bounce Rate , Avg. Lokaci a kan Page da Ƙarshen Goal , wanda zai taimake ka ka fahimci halin masu amfani da ka. A cikin rubutun gaba, za mu ƙara koyo game da waɗannan ma'auni da abin da suke nufi.

Manufofin

Manufofin su ne ƙayyadaddun da Google Analytics ba dole ba waƙa ta hanyar tsoho. Manufofin suna bayyana wani abu mai ban sha'awa da mai amfani a shafin yanar gizonku ya yi, irin su duba shafin yanar gizo, ko kuma samar da takamammen tsari, kuma waɗannan suna buƙatar saiti. Manufofin ya kamata su nuna mahimman manufofin shafin yanar gizonku (alal misali, kammala wani tsari). Saurare kullum yana nuna alamar yadda shafin yanar gizonku yake yi.

Sassan

Domin nazarin abin da daban-daban masu amfani ke yi a shafin yanar gizonku, za ku iya so ku yi amfani da Ƙungiyoyi don ƙuntata bayananku a cikin rahotanninku. Alamun rabawa na haɗaka sun haɗa da haɓaka masu amfani ta na'ura (ko allo, kwamfutar hannu ko wayar hannu), ta ƙasa, ko ta harshe.

Ƙara zurfafa ƙarin bayani game da kashiwa daga baya a cikin wani labarin na gaba.

Kana buƙatar duba lokuttan lokaci idan kana so ka cire mafi amfani daga bayananka. Maimakon daidaitawa akan lambobin mutum, za ku so ku ga ko matakan ku na girma ko ragewa, kuma ko wannan ya dace da abin da kuke so shafin yanar gizon ku cimma. Muhimmiyar muhimmiyar nazarin bayanai a tsawon lokaci ta hanyar kallon kwanan wata. Da kwanan wata zaɓa a cikin kusurwar dama, za ka iya ƙuntata rahotanka zuwa wani kwanan wata. Hakanan zaka iya kwatanta jeri guda biyu daban-daban, wanda zai taimaka wajen kwatanta watanni-ko-wata ko bayanan shekara-shekara.

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Tsayar da tsari mai kyau shine hanya mai kyau don fahimtar abin da KPI (maɓalli na nuna alama) kana so ka auna daidai. Wannan zai taimake ka ka mayar da hankalin kan manufofin da ke cikin shafin yanar gizon ka kuma auna matakan da ke da muhimmanci.

5 Rarraba Don Ka guji

Yin nazarin bayananku a hanyar da ba daidai ba zai iya zama muni fiye da ba la'akari da shi ba. Ƙasfaɗɗa a ɓoye bayanai zai iya haifar da ku yanke shawarar zartarwa. Ga wasu abubuwa da ya kamata ku kasance da hanzari akan tafiyarku:

1. Matakan ƙananan ƙananan

Idan kana so ka inganta kwarewar mai amfani na shafin yanar gizonku, mayar da hankali akan ƙayyadaddun da ke bayyana yanayin halayyar masu amfani ko alƙaluma. Ka bar matakan ƙyama kamar Yawan baƙi don sashen kasuwanci don damu da.

2. Samun shiga cikin lambobi

Kamar yadda aka ambata a baya, kada ka damu game da lambobi. Semalt, za ku so su bincika yanayin da ke faruwa a lokaci don samun mafi kyawun abin da ke faruwa tare da masu amfani da ku. Yi amfani da zaɓin rana don zuƙowa a kan iyakar kwanan wata.

3. Lambobin misinterpreting

Ƙarawa a wasu ƙananan ƙila zai zama tabbatacce ko korau. Alal misali, idan ka lura cewa masu amfani suna ba da karin lokaci a kan shafin yanar gizonku, wannan yana iya nuna cewa suna shiga cikin abun ciki naka, ko yana nufin suna ƙoƙarin neman abubuwa kuma suna barin shafin yanar gizon. Kada ku yi ƙoƙarin zartar da ku; ci gaba da bincika.

4. Rarraba da haɗuwa

Dalili kawai saboda wani abu ya canza a cikin nazarinka daidai game da lokaci daya da kake canzawa zuwa shafin yanar gizon baya nufin ana haɗa su biyu a kowane hanya. Idan ka lura da canje-canje a cikin nazarinka bayan yin gyaran canji, ya kamata ka zurfafa cikin rahotanninka don tabbatar da cewa ba daidaituwa ba ne.

Google Analytics: the Basics Explained, and Pitfalls to AvoidGoogle Analytics: the Basics Explained, and Pitfalls to AvoidRelated Topics:
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5. Yin tafiya daga nazarin ba tare da wani takeaways

Duk da yake yana da kyau a fahimci abin da ke faruwa tare da masu amfani ta hanyar nazarin nazarin, abubuwan da ke da amfani da gaske za su ba ka hanyoyi masu amfani. Idan ka gano abubuwan da ke sha'awa a cikin rahotanninka, ka tabbata kana san abin da za ka yi da su koyaushe. Alal misali, idan rahotannin sun nuna matsala tare da aikin wani shafin yanar gizon, menene mataki na gaba zai kasance? Wata kila za ku so ku yi gwajin gwaji akan shafin don gano menene batun?

Kammalawa

Bayan karanta wannan labarin, ya kamata a yanzu fahimtar yadda Google Analytics ke aiki, inda za a sami wasu rahotanni, abin da ma'anar kalmomi ke nufi, da kuma yadda za ka dace da zane-zane na bayanai. Idan har yanzu kuna da tambayoyi game da yadda Google Analytics ke aiki, kada ku damu, za muyi karin bayani a cikin labarin mai zuwa yayin da muke tattauna yadda za a gudanar da binciken mai amfani tare da Google Analytics.

Idan ba za ku iya jiran wannan ba, Na kuma rubuta littafi don SitePoint rufe wannan batu: Binciken UX: Analytics. Yana kange kansa a kan yin amfani da manufar mai amfani, tsarin bincike don tsarawa, bunkasawa da ingantawa da shafukan yanar gizo da kuma aikace-aikace. Luka a yanzu yana raba lokaci tsakanin aiki a matsayin Babban ConversionRahotanni a kamfanin dillancin labaran kamfanin Fresh Egg, kuma a matsayin mai zaman kanta na UX da kumamashawarci da mai ba da shawara. Ko da yaushe yana da hannu a cikin gida na dijital na gida, Luka ya taimaka wajen tsarawa da magance abubuwan da suka faru ga UX Brighton, kuma yana daga cikin masu shirya UX Camp Brighton.

March 1, 2018