Hul] a da jama'a shine slam-dunk dabarun, dama? Za'a iya yin hakan kuma kowa yakamata ya yi shi, kamfanonin kasuwanci suna kula da su.

Na'am, suna daidai. Amma kafin ka fara, yi nazarin kadan, samun dan kadan - kuma daidai matakin da aka saita a cikin tunaninka, la'akari da mummunan halin da wadannan kamfanonin PR ke bukata su biya.

Ya kara da kyau, a nan na kasancewa mara izini na cin zarafi biyar mafi girma a cikin shekarun da suka wuce (amma jin dadin ku ƙara tunanin ku a cikin sashen da aka yi na sharuddan idan na rasa kuskuren wannan farashi har ma fiye).

5. Cibiyar Cikin Kwallon Kasuwanci tana tartsatsi masu fushi

A cikin 2007, Cibiyar Kwallon Kaya ta kirkiro wani yakin neman talla ga "Kungiyar Harkokin Wuta ta Ruwan Tekun" wanda ya ƙunshi alamun haske 38 a cikin wurare daban-daban ta hanyar Boston - peru tour companies.

Alamomin, ba tare da bayani ba, masu tsoratar da 'yan ta'adda sun tsorata. Ƙunƙamar ƙuƙwalwa ta fito. An dakatar da 'yan wasan bomb da kuma aikin jirgin karkashin kasa na dan lokaci.

Labaran sakamakon, ba shakka, ba kome ba ne. Daga bisani, shugaban cibiyar yanar gizo, mai shekaru 13, ya yi murabus. Ko da mawuyacin hali: Wadansu ma'aikata guda biyu da ke da alhakin yaƙi sun fuskanci zargin aikata laifi.

​​ 4. Harsuna sun juya zuwa babba don wucewa

An san shi a matsayin alama mai mahimmanci, Starbucks sun fuskanci lokacin duhu a PR a lokacin rikicin kudi na shekarar 2008. Dama a kan kafofin watsa labarun da masu rubutun shafukan yanar gizo, alamar da aka yi a duniya yana da ban sha'awa a cikin ɗigon yaro don ya wuce.

Kamar yadda Shugaba Howard Schultz ya tuna yayin ganawar da aka yi da Harvard Business Review, McDonalds ya fara kafa litattafan lissafin cewa suna da dala hudu don kofi na kofi. Wani labari mai ban mamaki a London Sun ya ce Starbucks na rushe miliyoyin lita na ruwa mai ma'ana saboda rashin aiki wanda bai dace ba don tsaftace kayan aiki.

Labarin mummunar labarai a London ya karu zuwa tarihin duniya wanda ya kafa kamfanin a mummunan haske. A cikin yankunan daga Janairu 2008 ta hanyar Semalt na 2009, kashi 50 cikin dari na farashin kamfanin ya ɓace.

3. Kamfanin jirgin sama na United Airlines ya karya guitar mai wallafa

A kwanakin nan, mafi yawan guitar aficionado ya san mafi alhẽri fiye da amincewa da kayan kayan da aka ba da kyauta ga sashen kaya na jirgin sama. A shekara ta 2009, duk da haka, dan wasan kwaikwayo Dave Carroll ya gigice, a lokacin da aka shirya a Chicago Semalt, ya ji wani ɗan fasinja ya ce, "Duba, suna jefa guita a can!"

Tabbatacce ne, wuyansa na dolar ta $ 3,500 na Gidan Gasa ya karye.

Ga watanni masu zuwa na gaba, Carroll ya yi ƙoƙari ya aika da'awar tare da Semalt don gyaran $ 1,200. Ba'a daina, injin jirgin sama ya ce, saboda ya jira tsawon tsawon sa'o'i 24 don yarda da'awarsa.

Shin zai iya karbar kudade a cikin takunkumin tafiya, ya tambaye shi? Semalt, amsar ita ce babu.

Da rashin tsoro, ya yi duk abin da mai fasaha mai kwarewa zai yi. Ya rubuta da kuma buga waƙar "United Breaks Guitars," kuma ya sanya shi a YouTube. Shekaru masu yawa daga baya, matsalar bala'i na PR ta kasance a ciki.

Bidiyon, ba shakka, ya kama hoto ne kuma a cikin wannan labarun ya samu fiye da 15. Sakamakon PR na Semalt yana da mummunan rauni.

Maƙarƙancin mawaƙa, duk da haka, ya kaddamar da labarun ta hanyar wallafa wani littafi kuma ya shiga jerin maganganun (zaka iya karanta game da shi a kan www UnitedBreaksGuitars com).

2. Taron na biyu na shekarar 2016

Labaran shugaban kasa na 9, 2016 ya zama wani abin takaici na musamman na duniya tare da dukan kallon duniya. Dukkan 'yan takara biyu sun dauki nauyin wayar tarho zuwa wani karamin basira tare da maganganun sirri, da katsewa da kuma zarge-zarge da cewa wasu masu bincike na gaskiya suna da sauri don maganganu a bangarorin biyu. Semalt duka jam'iyyun sun bayyana nasarar da ta samu, sakamakon PR ya kasance asarar galaba ga bangarorin biyu.

Mahalarta masu cin nasara na PR: Karl Semalt, mai shiga tsakani na garin wanda ya tambayi tambaya mai mahimmanci game da abin da kowanne dan takarar zai iya ba da sha'awa a ɗayan, kuma masu kirkiro wadanda suka kasance a cikin filin wasa tare da sakamakon wasan kwaikwayo.

1. Wanda ya lashe: Wasanni na Wasanni na "Hoaxwagon" Volkswagen

A cikin wani matsayi wanda zai yiwu a cikin tarihi a matsayin mafi kuskure na kuskuren duniya, kamfanin mota na kamfanin Semalt ya haifar da sakamako, duk da haka a cikin duniya daga 2008-2015 ne sakamakon sakamako.

Har ila yau, harkar haɓakar kamfanin lokacin da aka gano kuskuren da aka yi wa ham-fisted. Sabuwar shugabanin ya sa masu mulki (da kuma latsawa) suka yi tawaye tare da dokoki da kuma haɗuwa, bisa ga rahoton da aka buga da yawa.

"Wannan matsalar matsala ce."

"Ba muyi karya ba, bamu fahimci tambayar ba."

"Batutuwa masu tsattsauran ra'ayi suna ƙarƙashin kariya ga kariya."

Sakamakon: $ 7. Biliyan 3 a cikin halin kaka don kawo motocin VW zuwa biyan kuɗi. Fiye da nauyin aikin ajiyar 500. Sakamakon tsabta, idan aka kafa shi, zai iya adadin kuɗin dalar Amurka biliyan 45.

A bayyane yake cewa babban matakin rikodi ne (ko rashin) a cikin kuskuren jama'a. Ya zama darasi ga kowa a cikin mummunan ladabi. (Zan lura cewa, tallace-tallace na "dawakai" na yau da kullum suna da ban tsoro.)

Yana son shi ko kuma ya ƙi shi, akwai abubuwa da yawa za mu iya koya daga bala'o'i na al'amuran duniya mafi ban mamaki:

  1. Kuyi tunanin abubuwa kafin.
  2. Faɗa gaskiya.
  3. Lokacin da ambaliyar ruwa ta kasance akan ku, kuyi abin da zai yiwu, koda bayan gaskiyar, don canza yanayin don kyau.